The project was spearheaded by Derrick Agency, a creative firm specialising in sustainability. Sustainable Seas Trust (SST) is a science-based organisation committed to safeguarding Africa’s seas through research, education, and community upliftment. At the heart of SST’s mission is the belief that protecting the continent’s marine environments can uplift the people of Africa, fostering a sustainable blue economy for future generations. The brand identity for SST reflects this mission, using a palette of blues and greens to represent the trust's connection to the ocean and the environment. The clean, modern typography underscores SST’s forward-thinking and collaborative approach. Central to the design is the focus on sustainability, community, and progress, encapsulating SST’s multi-faceted strategy of research, education, and stakeholder engagement. This cohesive visual identity ensures a strong, adaptable presence across all platforms, resonating with SST’s values and vision for Africa’s future.